Marketing evolved mostly in the second half of the 20th Century as an outgrowth of the efforts of large corporations to increase their sales in an organized manner. Although the Internet has had a profound effect on the practice of marketing, it is still as much art as it is science in actual practice. There [...]
Branding is the topic of a great column by Guy Kawasaki in the September issue of Entrepreneur magazine (pg. 40). Guy says that there are 8 rules to follow for effective branding:
Seize the high ground – Base your brand on positive claims such as “making the world a better place” and not negative ones, certainly [...]