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Twitter – Top 10 Reasons Why It’s Hot

Twitter is hot. No doubt about it. When CNN anchors give their Twitter address so you can follow them online, it has reached the high-level mainstream. Here are 10 top reasons why Twitter is hot:

It’s free. Anyone can enjoy it at no cost.
It’s easy. Anyone can sign up for their own account at twitter.com and [...]

Marketing In A Complex World – A 21st Century View

Marketing evolved mostly in the second half of the 20th Century as an outgrowth of the efforts of large corporations to increase their sales in an organized manner. Although the Internet has had a profound effect on the practice of marketing, it is still as much art as it is science in actual practice. There [...]

Branding – 8 Simple Rules For Successful Marketing

Branding is the topic of a great column by Guy Kawasaki in the September issue of Entrepreneur magazine (pg. 40). Guy says that there are 8 rules to follow for effective branding:

Seize the high ground – Base your brand on positive claims such as “making the world a better place” and not negative ones, certainly [...]