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Life, Ideas, Connections

Marketing In A Complex World – A 21st Century View

August 30th, 2013

Marketing evolved mostly in the second half of the 20th Century as an outgrowth of the efforts of large corporations to increase their sales in an organized manner. Although the Internet has had a profound effect on the practice of marketing, it is still as much art as it is science in actual practice. There is no always reliable method for any given business or organization to increase sales, in part because there are so many variables in the dynamic marketplace that cannot be controlled, such as competition, the economy, mass media and other complex systems.

In recent years a new paradigm for understanding complex systems and their dynamics has emerged known as Complexity science, or just complexity for short. I created a simple introduction to “Complexity Made Simple” at http://www.lciweb.com/Complexity.

In this framework, an organization is a complex adaptive system (CAS) seeking to survive and thrive like a living organism in an ecosystem (marketplace). Its ability to survive and thrive depends largely on its abilities to adapt to the constantly changing environment. Thus the role of marketing is to enable the organization to monitor, understand and adapt to the changing environment most effectively. That rarely happens.

The Power Of Intention – Does It Work?

August 26th, 2013

I have long been fascinated with the power of intention. It was made popular by “The Secret” a couple of years ago but I have also read Wayne Dwyer’s “The Power of Intention” and also the book called “The Intention Experiment.”

I was reminded of this today when I went to the grocery store for a quick pick-up in the pouring rain. As I pulled into the parking lot, I thought, “I really want a parking place next to the building.” I started to ask God to find me a parking place, then instantly thought that was inappropriate, so I asked the Universe instead. (That’s what a lot of people who practice Intention do.) And lo and behold, within seconds an SUV began backing out of a parking space right next to the building – the only thing closer was a handicapped space.