Twitter – Top 10 Reasons Why It’s Hot

Twitter is hot. No doubt about it. When CNN anchors give their Twitter address so you can follow them online, it has reached the high-level mainstream. Here are 10 top reasons why Twitter is hot:

It’s free. Anyone can enjoy it at no cost.
It’s easy. Anyone can sign up for their own account at twitter.com and [...]

Marketing In A Complex World – A 21st Century View

Marketing evolved mostly in the second half of the 20th Century as an outgrowth of the efforts of large corporations to increase their sales in an organized manner. Although the Internet has had a profound effect on the practice of marketing, it is still as much art as it is science in actual practice. There [...]

The Power Of Intention – Does It Work?

I have long been fascinated with the power of intention. It was made popular by “The Secret” a couple of years ago but I have also read Wayne Dwyer’s “The Power of Intention” and also the book called “The Intention Experiment.”

I was reminded of this today when I went to the grocery store for a [...]

Branding – 8 Simple Rules For Successful Marketing

Branding is the topic of a great column by Guy Kawasaki in the September issue of Entrepreneur magazine (pg. 40). Guy says that there are 8 rules to follow for effective branding:

Seize the high ground – Base your brand on positive claims such as “making the world a better place” and not negative ones, certainly [...]

See “Charlotte On Twitter” At CharlotteAreaNews.com

Our news-aggregating website, CharlotteAreaNews.com, has a new feature, “Charlotte On Twitter.” It’s a continuously updated feed of posts on Twitter.com that include “Charlotte” or “Charlotte NC” in the message (“tweet”).

Check it out at http://www.CharlotteAreaNews.com/twitter.php

In case you are not familiar with Twitter, you won’t learn much by going to Twitter.com. It’s a rather plain screen that [...]

Obama Is Slipping In Public Perception

McCain seems to be gaining on Obama because McCain is so definite and Obama sees both sides of issues. Although I am a Democrat I am concerned that McCain is calling the shots in this campaign and Obama is more reactive.

Saturday night (8/17) at Saddleback Church McCain came out strongly pro-life while Obama is pro-choice, [...]

Multiple Levels Of Reality

I have been working for years on the idea that we all have the choice of viewing reality at different levels, with different consequences. Years ago I heard a Nobel prize-winning biologist deliver a lecture in which he said, “The purpose of life is the procreation of the germ plasm.” The germ plasm is the [...]