Buck Lawrimore. com

Life, Ideas, Connections


October 19th, 2013

Welcome to my blog and personal website. This is where I write about things other than marketing and business consulting. In turn many of these posts get replicated on Twitter, LinkedIn, Google+ and other social media.

You can see my basic bio on the About page, and get an overview of the 5 books I’ve written on the Books page.

Your comments and questions in response are always welcome – please use our Contact form for that.

For my company blog, where I do write about marketing and business consulting, please click here.

–All the best, Buck Lawrimore

What Is The Meaning Of Life?

October 31st, 2015
NASA Photo

NASA Photo

What is the meaning of life?

This is a question that humankind has asked for centuries. It is not a question that everyone asks, at least not seriously. Rather it is a question asked by people of a certain mindset – people who have a tendency to ponder the meaning of things and of existence.

  • Why am I here?
  • What does this all mean?
  • Is there a God?
  • What is the purpose of life?

Donald Trump’s Personality Type Foretells His Future As A Candidate

August 14th, 2015
Donald Trump

Donald Trump by Gage Skidmore, Wikimedia.org

Pundits talk about Donald Trump’s “narcissism” but they miss the point entirely that much of his behavior can be understood, explained and predicted by understanding his personality type. Donald Trump is a consummate ENTJ in the Myers-Briggs personality type system.

Here are some key characteristics of ENTJ’s:

  • They are natural commanders and make excellent generals – Gen. George S. Patton was also a consummate ENTJ.
  • The ENTJ “cannot not lead” – they are compulsive leaders and are never satisfied if other people are making decisions that they disagree with.
  • ENTJ’s have a strong desire to give structure or organizations and causes, to harness people to pursue grand goals.
  • They are natural public speakers and often love public speaking. Large audiences energize them and they are very comfortable speaking extemporaneously – and often very persuasively.
  • Because ENTJ’s are intuitive, they “know” things without requiring empirical or sensory evidence. Trump says he knows when people are being fair with him by “instinct.” It’s actually by intuition.
  • ENTJ’s despise inefficiency, especially repeating errors over and over again. This is how Trump views the immigration problem.
  • ENTJs are hard workers and have the ability to block out distractions from other areas of life to focus on work.
  • ENTJ’s are so commanding they sometimes claim knowledge and expertise which they don’t really have, but they rely on their intuition and intelligence to get them through. This is why Trump has not come up with detailed solutions to major economic and social problems.

These and other insights into the ENTJ personality type can be found in the classic “Please Understand Me” by David Keirsey and Marilyn Bates (not their later “Please Understand Me II” which is not as insightful).

You can learn more about the ENTJ type and take a fun online version of it (not the official one but a close proximity) at Truity.com (affiliate link).

Once you understand that The Donald is The ENTJ, you can practically predict his next moves. Eventually it is likely to be found that “the King has no clothes,” but meanwhile he will be a dominant force in the presidential race.

Only one other Republican presidential candidate is also clearly an ENTJ: Carly Fiorina. She is a female version of Trump and it will be very interesting watching these compulsive leaders fight it out.

How To Keep Track Of All Your Passwords – For Free

November 2nd, 2013

Tired of forgetting important usernames or passwords?

For years I kept mine in a small spiral-bound notebook on my desk. At home. The problem was, when I was at work, I could not access that notebook.

Google-login-imageSo a couple of years ago I came up with a better solution which I use daily and can access anywhere in the world. It’s a spreadsheet inside Google docs, free for individual users. All you need is a Google account such as Gmail. Google docs is a feature of Google Drive, which provides free online storage in the cloud for anything you can upload to it.

To ensure that it is safe and secure, I added double security with Google’s 2-step verification. Now once you go down the 2-step path, you will have to use it for all Google apps, including Gmail, Google apps on your smartphone or tablet and other Google services. So that is the trade-off. But worth it in my opinion because it keeps all of it secure and pretty much unhackable.

Multiple Levels Of Reality

September 16th, 2013

I have been working for years on the idea that we all have the choice of viewing reality at different levels, with different consequences. Years ago I heard a Nobel prize-winning biologist deliver a lecture in which he said, “The purpose of life is the procreation of the germ plasm.” The germ plasm is the living stuff that carries genes, and yes, this man was a geneticist. Since then I have noticed other people who describe the purpose or meaning of life in terms of what they do for a living.

In the past few years I have interacted with a wide range of consultants worldwide who specialize in the emerging field of Complexity science, or Complexity for short. Many of them view life or reality as complex systems, which are systems composed of other systems such as human organizations or ecosystems. I have been struck by how each person has clung to his own worldview and defended his beliefs or claims based on that worldview. No one has been willing to change his worldview based on anyone else’s claims or statements.

So that led me to a simplified precept, IADOYPOV. This stands for “It All Depends On Your Point Of View.” Each of us perceives reality from a particular point of view that we often hold to in order to avoid anxiety and simply deal with the challenges of life and being.

Marketing In A Complex World – A 21st Century View

August 30th, 2013

Marketing evolved mostly in the second half of the 20th Century as an outgrowth of the efforts of large corporations to increase their sales in an organized manner. Although the Internet has had a profound effect on the practice of marketing, it is still as much art as it is science in actual practice. There is no always reliable method for any given business or organization to increase sales, in part because there are so many variables in the dynamic marketplace that cannot be controlled, such as competition, the economy, mass media and other complex systems.

In recent years a new paradigm for understanding complex systems and their dynamics has emerged known as Complexity science, or just complexity for short. I created a simple introduction to “Complexity Made Simple” at http://www.lciweb.com/Complexity.

In this framework, an organization is a complex adaptive system (CAS) seeking to survive and thrive like a living organism in an ecosystem (marketplace). Its ability to survive and thrive depends largely on its abilities to adapt to the constantly changing environment. Thus the role of marketing is to enable the organization to monitor, understand and adapt to the changing environment most effectively. That rarely happens.

The Power Of Intention – Does It Work?

August 26th, 2013

I have long been fascinated with the power of intention. It was made popular by “The Secret” a couple of years ago but I have also read Wayne Dwyer’s “The Power of Intention” and also the book called “The Intention Experiment.”

I was reminded of this today when I went to the grocery store for a quick pick-up in the pouring rain. As I pulled into the parking lot, I thought, “I really want a parking place next to the building.” I started to ask God to find me a parking place, then instantly thought that was inappropriate, so I asked the Universe instead. (That’s what a lot of people who practice Intention do.) And lo and behold, within seconds an SUV began backing out of a parking space right next to the building – the only thing closer was a handicapped space.